Estela Vázquez Perez is an award-winning transformation strategist using data-driven insights, AI, and leadership development in the workplace and customer journey for the Sports Management, Financial Services, and Healthcare industries.
As a global People & Culture leader, I have guided Fortune 100 and high‑growth organizations through the design and implementation of impactful people strategies across financial services and healthcare. I partner with executives and boards to translate business strategy into human‑centered systems that make it easier for people to do their best work and for organizations to grow responsibly.
I believe in people‑first business cultures, intentional employer brands, and high‑value operating models that are both compliant and compassionate.
I am an award‑winning People and Culture leader and Founder of the Employee Experience Institute, specialized in using artificial intelligence and data‑analytics to design employee and customer journeys that directly support commercialization, from product concept through market launch, and growing new markets. Drawing on my background in information technology management and marketing, I partner with CEOs to gather market data, create AI models that compound learning, enable revenue‑focused decisions, and increase proximity with customers.
Over the past two decades, I have led workplace transformations for organizations such as RBC, Scotiabank, Shoppers Drug Mart, and Extendicare integrating people‑data, market insights and behavioral science to attract, develop and retain critical talent in highly competitive Financial and Healthcare sectors. Specifically, I aim to
– connect the dots between brand promise, frontline experience and customer outcomes, ensuring that product and service innovations are supported by the right skills, culture and leadership at every touchpoint
– build measurement frameworks that link people and performance analytics to business outcomes, enabling leaders to see how changes in the employee journey drive adoption, cross‑sell, retention and client loyalty.
– help CEOs and executive teams harness AI‑driven insights to personalize learning, optimize workforce planning, and design human‑centred, tech‑enabled journeys for employees and customers
– turn qualitative and quantitative insights into practical roadmaps that align HR, marketing, operations, and product teams around shared growth metrics
A sought‑after keynote speaker, I equip leaders with actionable tools to build experiment‑driven cultures where employee experience becomes a strategic engine for product commercialization and sustainable growth
Speaker – Estela is an inspiring, magnetic, and thought-provoking keynote speaker at Human Capital Institute and Great Place to Work Institute, partnering with leaders and executives to build better workplaces and strong employer brands.
Her multidisciplinary background and award-winning design of employee experiences come to life in her presentations, with strategies and tools to implement immediately in an individual’s life and their workplaces.
Trusted Advisor – she uses brand, people, and culture findings and experiences in the sciences of culture, brand, and leadership, incorporating high performance objectives into her consulting work.
Coaching – There are profitable and fulfilling benefits of building self-awareness and harness the power of consistent, relevant, and attractive life experiences.
Community builder – Estela delivers free Elite Athletics Youth Mentorship and courtesy discounted mentorships for Highly Skilled Internationally Trained Professionals new to Canada.
Founder and author – Estela is resident author at the Employer Experience Institute Inc. where she brings design advisory, and programs of high performance leadership in action.
“Bridging individual aspirations and organizational goals.”
Estela Vázquez Perez
A solid foundation – Estela is a graduate of Tec de Monterrey in Santiago de Queretaro, Mexico with a Master of Science in Information Technology Management, a Bachelor of Marketing, and a series of certifications including PROSCI Change Management, Employer Branding, Information Mapping, and Coaching.
Multinational experience – A global career that includes Fortune 500 companies such as Scotiabank and Royal Bank of Canada. Estela managed employee engagement and external partnerships with AIMIA, Havas, Interbrand, Publicis, Work Communications, Grey and TMP Worldwide. Her experience spans to Canada, USA, UK, Malaysia, Luxemburg, Mexico, Chile, Peru, Colombia, and Caribbean.
Thought leadership – She is an Educator who shares evidence-based principles to achieve individual and collective high performance. Estela is a contributor to leading publications, Her contributions have been featured by Undercover Recruiter, Human Capital Institute, The Great Place to Work Institute, Dale Carnegie, HR Certification Institute, Human Resources Professional Institute, Yahoo finance, Lead Addeco Magazine, Employer Brand International, Best Workplaces conference, Universum Global Employer Branding, and Top100 MediaCorp among others.
Industry analyst – Estela discusses relevant brand, people, and culture problems with emerging leaders and leading organizational spokespersons. Follow her podcast, Realized Humans, to get insights built from her global exposure to talent markets, brand agency work, and skillful human experience design that has resulted in award-wining cultures for Fortune 500 companies. She integrates her findings and conversations in her coaching work.
She is passionate about Employer Branding and brings her global experience to Scotiabank’s teams in capital markets and HR in Europe, Americas, Asia to articulate the employer brand platform for the organization.
I meet frequently with the employer brand leaders of some of Canada’s largest and most innovative employers. Estela stands apart. She has a deep understanding of how to develop compelling global employer brands that will reach hard-to-acquire talent.
Award-winning strategist
An award-winning employer brand and experience management executive recognized in several fronts of talent management.
Top 40
influencers in Canada published by Dale Carnegie
Top 10
Employer Brand experts on Linkedin by EpicPresence 2018
Top 10
employee experiences published by GPTW in 2013, 2014
Top 3
‘Career Start’ Best Corporate Learning experience published by CSTD/I4PL in 2016
Global Best multinational workplaces for Scotiabank
Created the Employer Brand platforms and operating Centres of Excellence for RBC and Scotiabank
Recruitment Marketing with at least 50%+ engagement instead of the classic 2% of product campaigns.
TOP 100 Employers on all categories for RBC 2018
About the blog
Masu is a blog that documents an individual’s journey with regular quadrilateral images. Don’t forget to follow me on:
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Toronto, Ontario | info@estelavazquezperez.com
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